“When it comes to the real value proposition while outsourcing IT services the bottom line is the Quality of Experience provided. In order to be really Near Shore® there has got to be a strategic location from where to deliver services in order to allow for high accessibility and smooth communication with customers. Baja California represents today to our Californian and in general west coast based customers, a very attractive destination where they have found the same world-class services that distinguish us on top of tremendous benefits such as the ability to commute back and forth from their US locations to our GDC (Global Delivery Center) in Ensenada, B.C. within the same day. The state government mindset that drives the development of the IT industry in the region been the cornerstone of the instauration for our operations in Ensenada.”